Social media monitoring of Nike -midtern report

The brand I choose to monitor is Nike. Maybe its high-tech method of making shoes makes it become one of favorite brand of athletes. But for me, it is comfortable and fashion, I like it, so I choose to monitor it.

Introduction

I found the introduction of Nike in Wikipedia.

Nike, Inc. is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike, the Greek goddess of victory.

Market strategies

Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo.

Social media monitoring

I used several different tools to monitor Nike in social media like twitter, Facebook and Youtube. I also used websites like IceRocket.com, SocialMention.com, Addictomatic.com, and blogsearch.google.com.

These are the data on 14 March and I will match this to the number of next week and the week after to figure out Nike is growing up or not in the social media world.

When I use socialmention.com to find Nike in blogs, it shows like:

There is no negative result. Most of them are news about Nike’s new product, I think maybe some of the bloggers are cooperating with Nike and add advertising in their blog. I found an interesting blog named Your Company Deserves to Have a Logo, it said:

A logo can be distinctively divided into about three distinct elements, namely pictogram which represents a symbol or icon related to the company, the wordmark which mentions the name of the company and a tagline or baseline which mentions a brief description of the company or product. For example, the brand Nike has a pen stroke representing a check for pictogram with ‘Just Do It’ as the tagline. Considering Nike represents a sportswear brand, the logo reflects its relation to the field of sports.

That shows from some aspects that nike did a good job to create a appropriate logo which easy to be recogonized.

YouTube
Nike has its own YouTube channel and several branch channels like nikefootball, and nikebasketball. Its main channel has uploaded 97 videos. Most of them are introduction to their new products, their research and their company. I think it will be the best if they can classify them into different categories like “our new products”, “how we make it”, or “what do our company do”. That will make people feel more convenient to find the video they want.

Facebook

Nike has several Facebook pages: one main corporate one, and several Nike’s branch like Nike football, Nike women, Nike golf etc. The main pages are well organized and updated frequently. 8,411,050people likes it and 430,249 people talk about it. It updates 1-2 post per day and averagely got 100-300 comment on each post. Most of them are positive.

Twitter

Nike’ twitter has 300809 followers. According to IceRocket.com there are 72 posts that mention Nike per minute. I think that’s a lot.  

Conclusion and Future Monitoring

It seems Nike is one of the top brand in sports world and it stands firmly in the Groundswell.  I will continue monitoring Nike