Nike started its social media activities early. When other companies were still struggling in the technology of Web2.0 world or stay in online picture advertising, nike has already built up consumer brand loyalty though nikeplus.com. Nike launched Nike + five years ago, this technique can track and upload the information of every running exercise of people, and connect running lovers all over the world though the nikeplus.com.
Nike are using more social media to engage and communicate with their consumers, so I used several different tools to monitor Nike in social media like twitter, Facebook and Youtube. I also used websites like IceRocket.com, SocialMention.com, Addictomatic.com, and blogsearch.google.com.
Nike’s website is http://www.nike.com/nikeos/p/nike/en_US/. It shows the event they hold recently on the main page by some pictures and several response they got from twitter. On the left site are the links of their products which are divided into different categories for visitors to check easily. The “shop” button links to Nike’s online store.
The website has a friendly page and clear direction. Its design and color are fashion and attractive.
It also has links to nike’s twitter and facebook page, but people can’t leave message on the website itself, there is only a phone number in the customer service section that you can contact to.
Nike’s website is http://www.nike.com/nikeos/p/nike/en_US/. It shows the event they hold recently on the main page by some pictures and several response they got from twitter. On the left site are the links of their products which are divided into different categories for visitors to check easily. The “shop” button links to Nike’s online store.
The website has a friendly page and clear direction. Its design and color are fashion and attractive.
It also has links to nike’s twitter and facebook page, but people can’t leave message on the website itself, there is only a phone number in the customer service section that you can contact to.
Nike has several Facebook pages: one main corporate one, and several Nike’s branch like Nike football, Nike women, Nike golf etc. The main pages are well organized and updated frequently. 8,588,043 people likes it. the number I got on Mar. 14th was8,411,050,so 0.1 million more people are like nike on facebook during half a month, I have to say it’s a big growth.
Nike cooperated search engine giant Google and established asocial networking website Joga.com in 2006 to let the global fans communicate with each other by the Internet.
Joga. com is the world's first website that only can be visited by getting invited, it opened to fans in 140 countries around the world with 14 languages.
However, Joga.com can not be visited now, but it still showed that Nike walk in the front of social media, at least it has the spirit to try.
Recently, after 11 months of negotiations with unions, Nike companies were forced to pay $1 million overtime pay to the workers in a Nike factory in Indonesian. In the early 1990 s, Nike was notorious for open overseas sweatshops and use child labor, and Nike was forced to put forward a series of measures to improve these problems, and some people also praised that Nike was on progress. "Brand reputation management". It seems nike still need more improment.
According to Socialmention.com, from March.14 to Mar.28, Nike had a neutral and positive brand in social media in general.
There are many key words to find nike, to my surprise, I thought the first one would be adidas, but not. However, there are still some of its competitors on the list, like puma. nike appears in many different kinds of social media, it got 14269 mention in different kinds of social media per seconds in mid-March, but the number drop to 824 at the end of March.
Nike finds great value in connecting with businesses of all kinds on social media to:
Share their experiences, both good and not so good. Provide feedback on recent events or launches. Discuss product ideas. Learn about exclusive deals or offers.
No doubt that social media can shorten the distance between companies and their customers, coexist with various marketing and activities, and become the best catalyst.
Nike is successful in social media; I would like to give some suggestion to Nike which I think is just look for a bone in an egg.
1. nike could use more friendly tone to communicate with their customer. It is not to say they are rude, but I would like they try to use some casual language to talk to people like their friends on social media such as facebook and twitter.
2. nike need better brand operation and do better itself to avoid things happened in Indonesian.
3. I think it will be the best if they can classify them into different categories like “our new products”, “how we make it”, or “what do our company do”. That will make people feel more convenient to find the video they want.
4. Don’t limit your campaign to one social-media outlet
Thankful for such wonderful blog yours...!
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